Peapod Digital Labs (PDL) is seeking certified, diverse-owned businesses nationwide for participation in a virtual program aimed at showcasing products from underrepresented suppliers to the companies of Ahold Delhaize USA.

We are continuing our partnership with Efficient Collaborative Retail Marketing (ECRM) and RangeMe to host a series of four virtual events throughout the year, with this being the second. Merchants from the brands of Ahold Delhaize USA will meet with potential new suppliers to learn about their expertise and consumer packaged goods.

New this year: PDL is teaming up with WBENC certified, women-owned business PowerToPitch to offer participating suppliers a free pitch coaching service to prepare for these events. Suppliers selected for the meetings will be offered a 75-minute group coaching session and a 30-minute 1:1 coaching session, focused on finetuning and reviewing their product pitch and increasing confidence in their pitch presentations.

Certified, minority-, LGBTQ-, woman-, veteran- and disability-owned businesses with products listed in the application can apply starting April 3, 2023 until April 17, 2023 for consideration.

Once applications for the event are submitted, representatives from Ahold Delhaize USA companies will review and select vendors for the virtual event. Suppliers not chosen for the event will still be accessible through the RangeMe registration tools and may be reviewed by Peapod Digital Labs again in the future as business needs change. The application can be found here.

The first event is scheduled for June 12 – 21, 2023. Subsequent events will be held in August and October.